Thing That You Do to Become Productive Actually Make You Unproductive

There are several things you do on a daily basis in attempts to increase your productivity and make the most of the available time. However by doing those things, you are actually achieving the absolute opposite. For the time being you might feel that you are actually achieving more productivity, but in the longer run, you just depreciate yourself. Here are two things that you can focus on and avoid doing so that you achieve maximum productivity.

You might have heard of the term “Multitasking”. Individuals in organizations are expected to multitask on a regular basis; similarly there are several other real life examples of multitasking. If you have been involved in any sort of multitasking or are still relying on it to increase your productivity, stop right there. Human brain can only focus on one task at a time, when you focus on multiple tasks, you will notice that not only is each task being given divided attention, but either of the tasks is suffering because of the other.  This also increases the time during which one task could have been potentially finished. Studies and research support the fact that multitasking reduces your effectiveness and performance.

As commonly said, “burn the midnight oil”, it is popularly believed that working late hours and waking up at night to either finish your work or even for study purposes signifies that you are working hard and are very productive. You might be working hard, but are you really productive? Reducing sleeping hours and increasing working hours causes your brain to reach a burnout level. You will feel so stressed that you would feel frustrated and wouldn’t want to work for a second even; this is referred to as the “burn out’ phase and it drastically decreases productivity. To remain energized you must ensure that you maintain proper sleeping habits and establish adequate working hours. Sleep must be optimized as this is the best way to relax and refresh your mind, no other way can serve the purpose.

As they say, if you want to be productive you must try to work smart not just hard. Time management and stress management is the real key to success when it comes to increasing productivity; you must try to keep yourself away from such activities which make you tired and drain all of your energy.


Service Marketing: What Needs To Be Done

Marketing of services differentiate slightly from the product because of its non-tangibility. If we talk in consideration with the 7P’s of marketing, we will be able to analyze further difference. Some of the main service providers include telecommunication, tourism, computer services and etc. Service industry over decades have played an important role in the progress of economic development. Hence successful marketing strategies are required for the promotion.

Along with the factor of intangibility, a service is also heterogeneous and utilizable. This causes great difficulty in the promotional activities and creativity tools are required to appeal the mass audience. The significant factor in service is quality, which is highly emphasized. The quality of the service should be marketed in such a way that it would appeal the customers to utilize it. For service industries, word of mouth of customers work at its best. Service promotional activities can also be done by providing discount cards and other vouchers. Advertising of service industry is done by showcasing the experience that is highly satisfying.

Generally, service pricing is much difficult as the manufacturing or material costs are not apparent. If we consider the restaurant industry, charging for the ambiance and other utilities is fairly hard to calculate. Overhead costs and profit margin calculation requires complete analysis.  Mostly, the customers argue over the high pricing of the services, which creates great complexity in the justification process.

For the deliverance of service, people play a well-defined role. Customer satisfaction is granted in various regions by the help of staff. For example a salon facility is availed by the specialists. Hence their performance and quality of treatment provides the result to a customer. Customer service should be the central point of the service industry. The marketing of this particular industry proves to be successful by customer satisfaction. The advent of social media has made marketing easier as pictures of service locations can be posted along with testimonials of happy clients.

The Brief History of LinkedIn

LinkedIn is a social networking site particularly for the job seekers and recruiters, with up to 467 million users. LinkedIn is the most popular choice for posting jobs by the recruiters and for building contacts.

LinkedIn was launched in 2003 by Reid Hoffman with the help of his colleagues. The founder, Reid Hoffman was a former employee of Apple. In 1993, he founded his own first company, Socialnet. The website was a dating site and was great success with a million users. However, this did not stop Reid Hoffman from learning and he left his website to join as an Executive Vice President for PayPal. The reason was to learn and understand the technicalities involved in online business to originate a successful venture.

LinkedIn did not gain success in the first year of its launch but after a year later, Sequoia Capital invested $3 million in the company. This transformed and introduced many features on the website which included jobs, advertising groups, address book and recommendations.  American Express became its partner for advertising SMEs. The company started making high revenues from 2006.

In 2007, Dan Nye took over as the CEO of LinkedIn. The website version of French and Spanish were developed later that year. Also, LinkedIn’s regional office was opened up in London. In 2009, Jeff Weiner became the new CEO. The additional features LinkedIn embarked were of Recruiter and LinkedIn Answers in 2010.

2011 witnessed the further success of the website. The company went public in the first half of the year with a share price of $45. Additional native languages were also added. Regional offices in different parts of the world including Paris, Tokyo, Milan, Sao Paulo and others were opened. This year also marked the addition of feature of directly applying by LinkedIn was introduced. Highlights of 2012 included a brand new visual architecture.

Current status of LinkedIn is associated with a successful website with tremendous features that helps its millions of users in building up their career.

Amazon Go: The Grocery Store with a Next Level Shopping Experience

Amazon Go is all set to amaze people with its next level idea of a store with no waiting lines or checkout requirement. Yes, you heard it right! The store is ought to be a grocery store and currently is in the testing process at Seattle. The idea behind the setup is to save people from standing in long lines for the payment, especially in the holiday season. The bill will be charged automatically on their credit cards.

Amazon Go store will revolutionize the shopping experience with its technological advancement. The shoppers will be able to take whatever they want and won’t have to worry about the payment hassle. This innovation is made possible with the help of technologies that are used in self driving cars. Amazon Go advertisement uses impressive words to further enthrall people like computer vision, deep learning algorithm and sensor fusion to define their technology. In simple words, the store uses numerous advanced cameras and microphones that detect each and every movement of the customer, according to a published report in 2015.

To enter the Amazon Go store, you will need the Amazon App on your smart phone that will scan you for identification based on the facial recognition. After that, you can put away your cell phone, browse and shop whatever you like. The items taken, will be added to the virtual cart. During your shopping, the sensors in the inventory shelves will monitor your every movement including the items you took or put back on the shelf. This process is to ensure the correct billing of your purchase.

The Amazon Go grocery store will quench your hunger without waiting, with fresh food from its own kitchen and bakery. The store is spacious with approximately 1800 square feet, for further convenience of the customers. Currently, the store is opened for the employees of Amazon Go only. However, the store will open for public in the early 2017. For the next level shopping experience, we have our fingers crossed for this one!

Employee Motivation: Key to Manage Your Human Resource

‘Motivation’ has been derived from a Latin word ‘movere’, which means to move. It is the motivation level that can make a person be a part of that activity and the yearning to continue it. Employee motivation helps the employee in regaining their energy, creativity and commitment to their work. The more an employee is motivated, the better that employee will be able to perform. The motivation of employees can be done my monetary terms or verbally.

Why motivating an employee is important? External or internal factors in an environment can distract a person tremendously. Hence motivating them from time to time can help them focus in an enhanced way. It can make the employees perform effectively and also help them to block other factors. Motivation acts as a key to energize as an individual. According to a survey, employees that are motivated, work with much more creativity and enthusiasm. Since employers understand the importance of motivation, they keep looking for ways to motivate irrespective of the highs and lows of the economy.

The motivation level of every individual is different. Though money is big factor, many employees are motivated when they are praised and trusted in achieving superior responsibilities. Sometimes the peak potential of an employee is pushed when they are given a chance to show their originality.

One of the reasons why employees leave a particular organization is because they are not motivated enough. A monthly salary is a motivation to work however, an individual requires timely appraisals from their managers.


How Successful is Your Business?

It is estimated that around 25% or more businesses these days are continuously tracking their own marketing tactics and their success as well as that of their competitors. This gives them the advantage to timely execute any defensive or offensive marketing tactics to cater to changes in the brand environment and market. The key to a successful business marketing strategy lies in the continuous and regular upgrades of databases, covering all aspects of the market and also the major players involved. There may be a plethora of online tools being implanted by organizations in order to boost their sales. However if there are no tracking mechanisms installed, the company would have little or no control over its target markets’ behaviors and the brand advertising effects. In order to track ones success online, one firstly needs to identify and to measure the key performance measures that will have direct implications on the brand with communication efforts. These maybe linked with other relevant media data in order to establish a basis upon which strategies can be worked upon and the competitor’s growth analyzed with respect to your own.

There has been continuous improvement in the market research technology over the past decade to help companies understand what works best for their brand and its retention and what creates a negative effect. The most crucial of these technologies is that of traffic monitoring tools that enable monitoring of purchase and sales information for a particular website. The benefit lies in its ability to offer info graphics pertaining to competitors as well; helping companies analyze the marketing effects and success of not only their own techniques but also of those being implemented by the competitor. For late movers, traffic benchmarking tools may help save sufficient research and development costs and will also help analyze the trends followed by the key competitor’s customers. All this information is vital in ascertaining the success of a business online.

Online success and marketing communication goes beyond the isolated approach of focusing on one’s own operational activities and extends to the domain of the task environment and other influential factors that will shape the demand curve.

The 3 Important Pillars of Consumer Confidence

Regardless of what your e-commerce strategy includes, establishing consumer confidence is significant to achieving success in 2015. Sadly, there are no shortcuts: consumer confidence is only achieved with consistent hard work, but it’s a lot easier when you use these three easy steps as your guide.


The primary stage to gain consumer confidence is by representing your products accurately. One of your jobs is to make your brand’s products look good; however there is a difference between a beautiful presentation and misrepresentation. Providing consumers with exact and comprehensive information is the best way to give them a representation of what will arrive on their doorstep when they click “buy”. World’s top brands don’t pursue one-time shoppers; they acquire loyal repeat consumers, otherwise known as the 20% who make 80% of the sales.


When you’ve set the priority of honesty with your customer, it’s integral that you provide consistency, else one amazing shopping experience can be converted into a negative one. It is significant to make sure you are consistent in the following areas.

  • Product information

There is nothing more annoying than inconsistent product information. All of your product information needs to be reliable. Avoid anything that can potentially confuse your customers.

  •  Branding

It doesn’t make a difference how funny or smart product copy is if it’s not consistent with the branding for your company, it’s not going to have a positive impact. Eventually, it’s more vital to stay true to your core customer base than risk alienating them to attract a new one.

  • Customer Service

Go far beyond to consistently surprise and delight customers with your skills to handle their problems such as offering online customers free return shipping so they feel comfortable purchasing new items.


Earning the consumers trust is the first step to making a brand evangelist that will impart their positive experiences to their loved ones. As per a study by Forbes, 81% respondents demonstrated that their loved ones directly influence their purchase decisions.

Therefore, consumer confidence is significant to long term growth. Also the brands that pursue honesty, accuracy and consistency will see astonishing long term results.