Leprechaun is a type of fairy commonly known in Irish traditions. The fairy leprechaun is usually disguised as an old man garbed in green or red coat and is a shenanigan. In Irish mythology, Leprechauns, like other fairy creatures, have also been linked to the Tuatha Dé Danann. The leprechauns are known as cobblers, who makes shoes and the gold coins they get, in return are stored in a hidden gold pot at the end of the rainbow. Whenever they are caught by humans, Leprechauns grant three wishes in exchange of their release. Leprechauns are often depicted in books and movies as short heighted with a hat and a beard, although they have been perceived to be the tallest creatures among the mount dwellers.

The word leprechaun is derived from Irish word leipreachán, which is defined by Patrick Dinneen as a sprite, pigmy or leprechaun. The deeper derivation of it is much uncertain. Some of the sources suggest that the word is linked with corruption of the Middle Irish luchrupán. Luchrupán is derived from Old Irish luchorpán which is known as a compound of the roots (lú –small) and corp (body). The influence of Ecclesiastical Latin on Irish language is obvious from the root corp, which was adapted from Latin corpus. For word leprechaun there have been different spellings used in English that include ‘leprehaun’, ‘lepreehawn’ and ‘lubrican’. The first English spelled leprechaun was used in the comedy, The Honest Whore Part 2 in 1604 by Dekker. It was used as, “As for your Irish lubrican, that spirit / whom by preposterous charms thy lust hath rais’d / in a wrong circle.”


Thing That You Do to Become Productive Actually Make You Unproductive

There are several things you do on a daily basis in attempts to increase your productivity and make the most of the available time. However by doing those things, you are actually achieving the absolute opposite. For the time being you might feel that you are actually achieving more productivity, but in the longer run, you just depreciate yourself. Here are two things that you can focus on and avoid doing so that you achieve maximum productivity.

You might have heard of the term “Multitasking”. Individuals in organizations are expected to multitask on a regular basis; similarly there are several other real life examples of multitasking. If you have been involved in any sort of multitasking or are still relying on it to increase your productivity, stop right there. Human brain can only focus on one task at a time, when you focus on multiple tasks, you will notice that not only is each task being given divided attention, but either of the tasks is suffering because of the other.  This also increases the time during which one task could have been potentially finished. Studies and research support the fact that multitasking reduces your effectiveness and performance.

As commonly said, “burn the midnight oil”, it is popularly believed that working late hours and waking up at night to either finish your work or even for study purposes signifies that you are working hard and are very productive. You might be working hard, but are you really productive? Reducing sleeping hours and increasing working hours causes your brain to reach a burnout level. You will feel so stressed that you would feel frustrated and wouldn’t want to work for a second even; this is referred to as the “burn out’ phase and it drastically decreases productivity. To remain energized you must ensure that you maintain proper sleeping habits and establish adequate working hours. Sleep must be optimized as this is the best way to relax and refresh your mind, no other way can serve the purpose.

As they say, if you want to be productive you must try to work smart not just hard. Time management and stress management is the real key to success when it comes to increasing productivity; you must try to keep yourself away from such activities which make you tired and drain all of your energy.

Service Marketing: What Needs To Be Done

Marketing of services differentiate slightly from the product because of its non-tangibility. If we talk in consideration with the 7P’s of marketing, we will be able to analyze further difference. Some of the main service providers include telecommunication, tourism, computer services and etc. Service industry over decades have played an important role in the progress of economic development. Hence successful marketing strategies are required for the promotion.

Along with the factor of intangibility, a service is also heterogeneous and utilizable. This causes great difficulty in the promotional activities and creativity tools are required to appeal the mass audience. The significant factor in service is quality, which is highly emphasized. The quality of the service should be marketed in such a way that it would appeal the customers to utilize it. For service industries, word of mouth of customers work at its best. Service promotional activities can also be done by providing discount cards and other vouchers. Advertising of service industry is done by showcasing the experience that is highly satisfying.

Generally, service pricing is much difficult as the manufacturing or material costs are not apparent. If we consider the restaurant industry, charging for the ambiance and other utilities is fairly hard to calculate. Overhead costs and profit margin calculation requires complete analysis.  Mostly, the customers argue over the high pricing of the services, which creates great complexity in the justification process.

For the deliverance of service, people play a well-defined role. Customer satisfaction is granted in various regions by the help of staff. For example a salon facility is availed by the specialists. Hence their performance and quality of treatment provides the result to a customer. Customer service should be the central point of the service industry. The marketing of this particular industry proves to be successful by customer satisfaction. The advent of social media has made marketing easier as pictures of service locations can be posted along with testimonials of happy clients.

The Brief History of LinkedIn

LinkedIn is a social networking site particularly for the job seekers and recruiters, with up to 467 million users. LinkedIn is the most popular choice for posting jobs by the recruiters and for building contacts.

LinkedIn was launched in 2003 by Reid Hoffman with the help of his colleagues. The founder, Reid Hoffman was a former employee of Apple. In 1993, he founded his own first company, Socialnet. The website was a dating site and was great success with a million users. However, this did not stop Reid Hoffman from learning and he left his website to join as an Executive Vice President for PayPal. The reason was to learn and understand the technicalities involved in online business to originate a successful venture.

LinkedIn did not gain success in the first year of its launch but after a year later, Sequoia Capital invested $3 million in the company. This transformed and introduced many features on the website which included jobs, advertising groups, address book and recommendations.  American Express became its partner for advertising SMEs. The company started making high revenues from 2006.

In 2007, Dan Nye took over as the CEO of LinkedIn. The website version of French and Spanish were developed later that year. Also, LinkedIn’s regional office was opened up in London. In 2009, Jeff Weiner became the new CEO. The additional features LinkedIn embarked were of Recruiter and LinkedIn Answers in 2010.

2011 witnessed the further success of the website. The company went public in the first half of the year with a share price of $45. Additional native languages were also added. Regional offices in different parts of the world including Paris, Tokyo, Milan, Sao Paulo and others were opened. This year also marked the addition of feature of directly applying by LinkedIn was introduced. Highlights of 2012 included a brand new visual architecture.

Current status of LinkedIn is associated with a successful website with tremendous features that helps its millions of users in building up their career.

Amazon Go: The Grocery Store with a Next Level Shopping Experience

Amazon Go is all set to amaze people with its next level idea of a store with no waiting lines or checkout requirement. Yes, you heard it right! The store is ought to be a grocery store and currently is in the testing process at Seattle. The idea behind the setup is to save people from standing in long lines for the payment, especially in the holiday season. The bill will be charged automatically on their credit cards.

Amazon Go store will revolutionize the shopping experience with its technological advancement. The shoppers will be able to take whatever they want and won’t have to worry about the payment hassle. This innovation is made possible with the help of technologies that are used in self driving cars. Amazon Go advertisement uses impressive words to further enthrall people like computer vision, deep learning algorithm and sensor fusion to define their technology. In simple words, the store uses numerous advanced cameras and microphones that detect each and every movement of the customer, according to a published report in 2015.

To enter the Amazon Go store, you will need the Amazon App on your smart phone that will scan you for identification based on the facial recognition. After that, you can put away your cell phone, browse and shop whatever you like. The items taken, will be added to the virtual cart. During your shopping, the sensors in the inventory shelves will monitor your every movement including the items you took or put back on the shelf. This process is to ensure the correct billing of your purchase.

The Amazon Go grocery store will quench your hunger without waiting, with fresh food from its own kitchen and bakery. The store is spacious with approximately 1800 square feet, for further convenience of the customers. Currently, the store is opened for the employees of Amazon Go only. However, the store will open for public in the early 2017. For the next level shopping experience, we have our fingers crossed for this one!

Brazil Chapecoense football team in Colombia plane crash

Police say five people survived the crash but the rest of those on board died.

The chartered aircraft, flying from Brazil via Bolivia, was carrying members of the Chapecoense team.

The team was due to play in the final of the Copa Sudamericana, against Medellin team Atletico National.

The first leg of the final of the cup, South America’s second most important club competition, was scheduled for Wednesday, but has now been suspended.

The match was seen as the biggest in the history of the relatively small club, which entered Brazil’s top division for the first time in 2014.

The South American Football Confederation (Conmebol) said it was suspending “all activities”.

Chapecoense issued a brief statement saying: “May God be with our athletes, officials, journalists and other guests travelling with our delegation.”

It said it would refrain from any further statements until it had assessed the extent of the crash.

Later the team’s vice-president, Ivan Tozzo, told cable channel SporTV: “There are a lot of people crying in our city. We could never imagine this. Chapecoense is the biggest reason for joy here.”

One of the survivors was confirmed as Chapecoense defender Alan Ruschel.

Reports suggest that at least two other footballers – goalkeepers Jackson Follman and Marcos Danilo – may have survived.

Originally six survivors were reported, but police later said one of those rescued had died.


Kanye west hospitalized in L.A. After Canceling Rest Of Tour

After Kanye West abruptly canceled the rest of his Saint Pablo tour, there have been reports of the singer being hospitalized in Los Angeles.  According to CNN, NBC NEWS and People, the singer was led taken to UCLA Medical Center on Monday to be treated for exhaustion.

Officer Mike Lopez of the Los Angeles Police Department talked to USA TODAY and told them that the LAPD replied to a disturbance call at 1:20 p.m. PT Monday on North Laurel Avenue in West Hollywood. He further said no crime had been committed.

Los Angeles Fire Department spokesman Brian Humphrey said that the fire department responded to “an unspecified medical aid request” in the 900 block – North Laurel Avenue.  He said, “An adult male, described as medically stable, was taken to an area hospital for further assessment”.

However, both departments failed to identify the person involved, citing medical privacy laws.

Most recently, Kanye West cut short his concert on Saturday in Sacramento after some songs, yet not before calling Beyoncé and addressing Jay Z: “Call me, brah, you still ain’t call me. Jay Z, I know you got killas, please don’t send them at my head. Just call me. Talk to me like a man,” he said. The latter show made the fans so upset that the Ticketmaster had to refund their tickets.

The 21 left dates that Kanye West had scheduled throughout New Year’s Eve were canceled early on Monday.

On Monday night, Kourtney and Khloe Kardashian and Kris Jenner attended the Angel Ball in New York City to honor the late Robert Kardashian Sr. Jenner offered ET this explanation on the red carpet as to why West canceled his shows: “I think he’s exhausted. Just really tired,” she said. “It’s a grueling tour.”

Kim Kardashian, West’s wife, wasn’t in attendance. CNN reported that she arrived in New York Monday for the event, but flew back to L.A. to be with her husband.