Marketing of services differentiate slightly from the product because of its non-tangibility. If we talk in consideration with the 7P’s of marketing, we will be able to analyze further difference. Some of the main service providers include telecommunication, tourism, computer services and etc. Service industry over decades have played an important role in the progress of economic development. Hence successful marketing strategies are required for the promotion.
Along with the factor of intangibility, a service is also heterogeneous and utilizable. This causes great difficulty in the promotional activities and creativity tools are required to appeal the mass audience. The significant factor in service is quality, which is highly emphasized. The quality of the service should be marketed in such a way that it would appeal the customers to utilize it. For service industries, word of mouth of customers work at its best. Service promotional activities can also be done by providing discount cards and other vouchers. Advertising of service industry is done by showcasing the experience that is highly satisfying.
Generally, service pricing is much difficult as the manufacturing or material costs are not apparent. If we consider the restaurant industry, charging for the ambiance and other utilities is fairly hard to calculate. Overhead costs and profit margin calculation requires complete analysis. Mostly, the customers argue over the high pricing of the services, which creates great complexity in the justification process.
For the deliverance of service, people play a well-defined role. Customer satisfaction is granted in various regions by the help of staff. For example a salon facility is availed by the specialists. Hence their performance and quality of treatment provides the result to a customer. Customer service should be the central point of the service industry. The marketing of this particular industry proves to be successful by customer satisfaction. The advent of social media has made marketing easier as pictures of service locations can be posted along with testimonials of happy clients.
LinkedIn is a social networking site particularly for the job seekers and recruiters, with up to 467 million users. LinkedIn is the most popular choice for posting jobs by the recruiters and for building contacts.
LinkedIn was launched in 2003 by Reid Hoffman with the help of his colleagues. The founder, Reid Hoffman was a former employee of Apple. In 1993, he founded his own first company, Socialnet. The website was a dating site and was great success with a million users. However, this did not stop Reid Hoffman from learning and he left his website to join as an Executive Vice President for PayPal. The reason was to learn and understand the technicalities involved in online business to originate a successful venture.
LinkedIn did not gain success in the first year of its launch but after a year later, Sequoia Capital invested $3 million in the company. This transformed and introduced many features on the website which included jobs, advertising groups, address book and recommendations. American Express became its partner for advertising SMEs. The company started making high revenues from 2006.
In 2007, Dan Nye took over as the CEO of LinkedIn. The website version of French and Spanish were developed later that year. Also, LinkedIn’s regional office was opened up in London. In 2009, Jeff Weiner became the new CEO. The additional features LinkedIn embarked were of Recruiter and LinkedIn Answers in 2010.
2011 witnessed the further success of the website. The company went public in the first half of the year with a share price of $45. Additional native languages were also added. Regional offices in different parts of the world including Paris, Tokyo, Milan, Sao Paulo and others were opened. This year also marked the addition of feature of directly applying by LinkedIn was introduced. Highlights of 2012 included a brand new visual architecture.
Current status of LinkedIn is associated with a successful website with tremendous features that helps its millions of users in building up their career.
Amazon Go is all set to amaze people with its next level idea of a store with no waiting lines or checkout requirement. Yes, you heard it right! The store is ought to be a grocery store and currently is in the testing process at Seattle. The idea behind the setup is to save people from standing in long lines for the payment, especially in the holiday season. The bill will be charged automatically on their credit cards.
Amazon Go store will revolutionize the shopping experience with its technological advancement. The shoppers will be able to take whatever they want and won’t have to worry about the payment hassle. This innovation is made possible with the help of technologies that are used in self driving cars. Amazon Go advertisement uses impressive words to further enthrall people like computer vision, deep learning algorithm and sensor fusion to define their technology. In simple words, the store uses numerous advanced cameras and microphones that detect each and every movement of the customer, according to a published report in 2015.
To enter the Amazon Go store, you will need the Amazon App on your smart phone that will scan you for identification based on the facial recognition. After that, you can put away your cell phone, browse and shop whatever you like. The items taken, will be added to the virtual cart. During your shopping, the sensors in the inventory shelves will monitor your every movement including the items you took or put back on the shelf. This process is to ensure the correct billing of your purchase.
The Amazon Go grocery store will quench your hunger without waiting, with fresh food from its own kitchen and bakery. The store is spacious with approximately 1800 square feet, for further convenience of the customers. Currently, the store is opened for the employees of Amazon Go only. However, the store will open for public in the early 2017. For the next level shopping experience, we have our fingers crossed for this one!